To announce the latest bancassurance agreement between two of Egypt’s largest banking and non-banking financial institutions, Jupiter Commz proposed a conference on Financial Inclusion and Economic Empowerment with speakers, panel discussions and a signing ceremony among Egypt’s banking and finance players. The conference was also used to launch the exclusive bancassurance product ”Maash Bokra”. The conference kicked off with a speech by H.E Mr. Hesham Tawfik Minister of Public Business Sector, followed by 2 panel discussions and a keynote from Ernst & Young. As Misr Life Insurance’s PR and Communications agency and consultants, Jupiter Commz designed, organized, and managed the conference as well as the Gala Dinner that followed the same night. The agency invited international speakers and developed the content of the discussions as well as the media relations and series of interviews and news reports that followed. In addition to content and media, Jupiter Commz was responsible for the conceptualization, production and logistics of the conference and gala dinner from invitee rsvps, video content development as well as entertainment.